By pairing spokes at the rim Rolf Prima is able to neutralize the left and right pulling forces so the wheel runs true, which allows them to build with fewer spokes, making lighter and more aerodynamic wheels. 

It's not just the spoke lacing that makes them great, each wheel is thoroughly built & tested.

In effect, they build each wheel three times with two stress cycles in the build to seat and stretch all components, enabling the wheels to run true longer without the need for constant attention or a "break-in period."

How to Buy Your Perfect Wheels

1. Visit their website to check prices making sure the currency button is in GBP at the top right.

2. Add your chosen wheels and any extras to the cart, then hit the button 'checkout'

3. This will bring you to a screen where you enter your postcode and this will bring up the shipping cost to be added to the final price, usually around £70 for a pair of wheels.  Note: This price does not include duty or custom clearance costs.

4. Contact us with the details of the wheels you would like to buy.

5. We will order the wheels for you and you benefit from a 10% discount from us on their listed price.

Your custom-built wheels will be shipped within 3-4 weeks with no extra delivery cost. We handle all import duties, customs costs and VAT for you.