Based in the heart of,
the Ironbridge Gorge, Shropshire...

We are a local bike store that offer so many amazing services...globally!

You'll receive a warm welcome at our HQ and encounter many like minded people all coming together to celebrate cycling.

Why not visit us . . .

Drop by or call us on 01952 459900 to chat or email

We are located in one of the most beautiful and interesting places in the UK, the Ironbridge Gorge, Shropshire, UK and we have fabulous neighbours right next door at the YHA Coalport they have accommodation and a Cafe from February until November.

The Gorge and the surrounding area are full of many attractions which can be viewed at Visit Telford

We can also boast of the 175 miles of traffic-free cycling we have,  must thank the town planners of 50 years ago who created Telford and its surrounding areas!

Click here to get the Cycling & Walking Map of our area. 

Our Opening Times

Saturday - we offer an appointment system to allow our customers to get the best time - please call to make appointments before midday the Wednesday before the Saturday you would like to visit.
10 am Onwards appointments can be made for bike, frame, and tandem orders or test rides.
9 am to 10 am - Reserved for booked appointments for drop off and collections for servicing plus parts orders.
Please call Pete to discuss arranging suitable times.

Our Annual CLOSED Dates for our Holidays are:

Tuesday 13th August to Tuesday 26th August 2024

Tuesday 24th December to 2nd January 2025 




9:00 - 1:00 and 1:30 - 5:00


9:00 - 1:00 and 1:30 - 5:00


9:00 - 1:00 and 1:30 - 5:00


9:00 - 1:00 and 1:30 - 5:00


Appointments available - please call

Sunday and Bank Holidays

Closed, yep, we like to ride too!

  • (Should your first preferred date not be available)
  • :

Our location

Bicycles by Design, The John Rose Building, High Street, Coalport, Shropshire, TF8 7HT, United Kingdom

Our Three Words for a very accurate route!

If you need to download the app click here


Tour our showroom & workshop

Using google street view, you can tour our showroom & workshop, find instructions how below.

Our workshop is on the lower floor, to change floor level, click the floor number above the compass.

  • To move around, hover your cursor in the direction you want to go. Your cursor becomes an arrow that shows which direction you’re moving.
  • To see where you might go next, look for the X. Click once to travel to the X.
  • To look around, click and drag your mouse. You can also use the arrows to the left and right of the compass.
  • To zoom in or out, scroll with your mouse or two-finger zoom with a touchpad. You can also use + and -below the compass.
  • To position your Street View north, go to the bottom right and click the compass.
  • To change floor level, click the floor number above the compass.
Looking for tandems?
Bicycles by Design is a Trading Name of PS Leisure Limited - Company number: 6164577 - VAT GB873 8500 03
Tandem Experience Limited - A Subsidiary Company of PS Leisure Limited - Company number 09686660 -
Copyright - PS Leisure Limited and The Tandem Experience Limited