Built to fit you,
and how you ride...

Made just as you would like it to look and perform and to reflect your personality.

Handmade Frames

Why Handmade?

In a world of mass produced and increasingly affordable items, Oscar Wilde once said that:

"a cynic is a man that knows the price of everything, and the value of nothing"

So have we really moved on since the 19th century when Birmingham and Coventry had the highest concentration of bicycle and associated parts manufacturers in the world?


Bikes back then were all made of steel, brazed with lugs or in the case of early Dursley Pedersons, soldered with lead.  Carbon fibre and aluminium have now replaced steel on the mass production lines and exotic sounding provinces of the Far East, have replaced Coventry and Birmingham. In the first half of the 20th century, there were millions of bikes made in the UK. Large companies such as Raleigh, Elswick, BSA, Rudge and Rover to name but a few made ones for everyday use.

Then there were ‘Lightweights’ made by smaller companies or one man artisans, each with their own style and and distinctive lugs or tubing features such as Bates, Hetchins and Freddie Grubb. Up until the 1980’s it was considered the done thing for a cyclist to buy from a small builder either a quality off-the-peg, a made-to-measure or a bespoke frame and then build up their own custom bicycle. The large companies just did not produce expensive top of the range bikes as discerning riders preferred the high quality, individuality offered by their local or nationally renowned lightweight specialist frame builder. Mass production bought quality value for money bikes to everyone, and the specialist builders supplied riders who not only wanted the best but wanted some input to the sizing, design, colour scheme and component build.

As the 1980s moved into the 90s and then the 21st century, cheap imports of aluminium and carbon frames displaced quality steel frames as the ‘must have’ item. Steel seemed heavy, expensive and undesirable in the face the exotic material. Most of the smaller builders, who were nearing retirement and younger builders like ourselves found it increasingly difficult to continue and although diversifying into selling other brands to supplement frame building, gave up, moving into other areas of the bike trade or “closed up shop’ and had to take on “normal” jobs to make ends meet. Some continued to carry the torch and weathered the storm such as Condor & Mercian.

What bicycle is right for you?

Some individuals need custom frames for proper fit, as big manufacturers often overlook short or tall riders or offer limited mid-price models. Others opt for bespoke frames for their uniqueness and personal touch, akin to a well-made suit, dress, or handmade shoes. These frames are tailored to look, perform, and reflect the rider's personality.

Unlike jewellery, tailoring, shoes, or prosthetic limbs, a bicycle is incredibly personal. Therefore, compromising on a mass-produced bike doesn't make sense. Instead, choosing a bespoke bike made with skill and care ensures that it's tailored to your unique riding style and preferences.

Handmade frames, especially those made with modern steel materials, provide a lively feel compared to mass-produced options.

Despite the common perception that carbon fibre bikes are cheaper, the true value of a hand-built frame lies not just in its price, but in the care, attention, and skill invested in creating a personalised bike.

For a hand-built, our Swallow frames go to...

Take a look at our Ironbridge frames...

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Bicycles & Tandems by Design,
The John Rose Building,
High Street,
Coalport, Shropshire,
TF8 7HT

Tandems by Design

Bicycles & Tandems by Design is the trading name of P S Leisure Limited - Company number 6164577 - VAT GB 873 8500 03

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