A warm welcome awaits you at the Bicycles by Design Studio, where we display and sell frames and bicycles from trusted, experienced manufacturers.

We provide a range of fitting services for these brands and stock a curated selection of accessories to outfit your bicycle.

Our open workshop offers an array of repair and servicing options, including wheel building.

Custom is our standard. Unlike other bike shops, we don't keep a stock of bicycles to sell off the peg. Instead, the majority of bicycles we build and assemble are bespoke to each rider.

However, we do have a range of demo bikes that you can try before you buy. We operate this way because we believe that bicycles are very personal and should be tailored specifically to you.

Matching British custom, it started in a shed... Hand building the first Swallow frame from there our passion grew and our frame-building skills & knowledge with it. Over 45 years on Swallow & Ironbridge frames are still hand-built, in a variety of steel tubing using a mix of modern and traditional methods.

Our pen plan workshop is prepped and ready for your pride and joy, and our expert technicians will take great care in making sure your bicycle is in tip-top shape for your next ride.

We've built a fair few wheels some have been ridden around the world (literally), some raced, and a lot used on tandems.

We use our experience and knowledge to find you the correct fit. By adjusting our sizer, whilst monitoring your body posture to find the most optimal fit by balancing comfort and performance.

Got an old frame? You may like to have it renovated or refurbished, brought up to date, or mended or maybe just a new colour. If so, we would like to hear from you and help restore your frame.

Cycle to Work Schemes to Ride Before You Buy, we have you covered just ask!