Visiting us on a Saturday?
We operate an appointment system on Saturdays so specialist staff can deal with your needs. Please BOOK here.
If you are dropping off or collecting your bike there is no need to book.

Welcome to
Bicycles By Design

Your one stop store for all things cycling. Based in the heart of the Ironbridge Gorge, Shropshire, we are a local bike store that offers so many amazing services...globally!

About us

Bicycles by Design is the product of over 100 years experience in the bicycle industry.

A collation of ideas, beliefs, services and products, that allow you to buy the best bicycles individually tailored to your needs.

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E-Bikes

Now Available Instore

Try out our demo bikes, we have a wide range of quality E-Bikes available. We service E-Bikes too!

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Duratec Phantom

Phantom

Carbon fibre monocoque frame

Recently Duratec has released the Phantom, a carbon fibre monocoque frame manufactured from a single piece with no joints, there isn't another frame on the market like it.

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Duratec Phantom

Using the finest modern materials, traditional hand-building skills and each with over 40+ years of experience, Peter Bird and Robert Wade will create a bespoke bicycle frame exclusively for you.

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