Visiting us on a Saturday?
We operate an appointment system on Saturdays so specialist staff can deal with your needs. Please BOOK here.
If you are dropping off or collecting your bike there is no need to book.

We are delighted to inform you that the workshop is open for new bookings from the 1st of October subject to committed work.
Please be advised that the workshop is very busy, which means that jobs may not be done immediately. We will communicate timings to you.
We are working through jobs as quickly as possible and we appreciate your patience.

In accordance with the latest Government guidelines, face coverings are now mandatory when visiting the shop.
We also have the NHS Track and Trace QR system in position on the front door, so please download it if you are using the NHS Track and Trace App?
All staff members are also wearing face coverings and social distancing is observed.

Welcome to
Bicycles By Design

Your one stop store for all things cycling. Based in the heart of the Ironbridge Gorge, Shropshire, we are a local bike store that offers so many amazing services...globally!

About us

Bicycles by Design is the product of over 100 years experience in the bicycle industry.

A collation of ideas, beliefs, services and products, that allow you to buy the best bicycles individually tailored to your needs.


Now Available Instore

Try out our demo bikes, we have a wide range of quality E-Bikes available. We service E-Bikes too!

Duratec Phantom


Carbon fibre monocoque frame

Recently Duratec has released the Phantom, a carbon fibre monocoque frame manufactured from a single piece with no joints, there isn't another frame on the market like it.

Duratec Phantom

Using the finest modern materials, traditional hand-building skills and each with over 40+ years of experience, Peter Bird and Robert Wade will create a bespoke bicycle frame exclusively for you.


British Hand-made Steel Frames
Without the waiting time of a bespoke frame


Popular services & courses

Looking for tandems?

Company number: 6164577 - VAT number: GB 873 8500 03 - © PS Leisure Limited