We wanted to take this opportunity to remind you of our opening times during the Covid 19 Pandemic.

Current opening times
Open: Tuesday - Friday - 9:30 to 17:30 - Lunch 13:00 to 13:30.
Closed: Sunday & Monday.
Saturdays: Pre-arranged appointments for service drop-off or collections between 9:00 am to 10:00 am and pre-arranged appointments for Bicycle & Tandem orders.

Appointments for Bicycle & Tandem orders available on Saturdays by prior booking.

Please Book Here for Bicycles and Tandem Sales

Welcome to
Bicycles By Design

Your one stop store for all things cycling. Based in the heart of the Ironbridge Gorge, Shropshire, we are a local bike store that offers so many amazing services...globally!

About us

Bicycles by Design is the product of over 100 years experience in the bicycle industry.

A collation of ideas, beliefs, services and products, that allow you to buy the best bicycles individually tailored to your needs.


Now Available Instore

Try out our demo bikes, we have a wide range of quality E-Bikes available. We service E-Bikes too!

Duratec Phantom


Carbon fibre monocoque frame

Recently Duratec has released the Phantom, a carbon fibre monocoque frame manufactured from a single piece with no joints, there isn't another frame on the market like it.

Duratec Phantom

Using the finest modern materials, traditional hand-building skills and each with over 40+ years of experience, Peter Bird and Robert Wade will create a bespoke bicycle frame exclusively for you.


British Hand-made Steel Frames
Without the waiting time of a bespoke frame


Popular services & courses

Looking for tandems?
PS Leisure Limited - Company number: 6164577 - VAT GB873 8500 03
Tandem Experience Limited - Company number 09686660
Copyright - PS Leisure Limited and The Tandem Experience Limited