From Saturday 21st December 2019 to the 1st January 2020 - We are close.

Bicycles by Design
  • E-Bikes

    Now Available Instore

    Try out our demo bikes,
    we have a wide range of
    quality E-bicycles available.

    We service E-Bikes too!

    More info

  • Ironbridge

    British Hand-made
    Steel Frames

    Without the waiting time of a bespoke frame.

    Find out more

  • Duratec

    Carbon Fibre
    monocoque Frame

    A road racing bike made of the
    strongest fibre in the world

    Find out more

  • Wheel Building

    It’s an art, and it’s something
    we have perfected over 30 years

  • Sizing & Fitting

    Find out more

Welcome to Bicycles by Design

Bicycles by Design is the product of over 30 years experience in the bicycle industry.

A collation of ideas, beliefs, services and products, that allow you to buy the best bicycles individually tailored to your needs.

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Swallow Bespoke

Using the finest modern materials, traditional hand-building skills and 30 years of experience, Peter Bird and Robert Wade will create a bespoke bicycle or tandem frame exclusively for you.

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Hand-built by you

With 1-to-1 tuition, using quality hand tools and jigs, you will be able to make a made-to-measure lugged steel frame.

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Bicycle Sizing & Fitting

Tailor-fit bicycles

As part of our service, we make sure that you are measured correctly, either in the shop (preferable) or over the phone/email, and then we ensure that the bike is set up to fit you.

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Bicycles by Design