Welcome to
Bicycles By Design

Your one stop store for all things cycling. Based in the heart of the Ironbridge Gorge, Shropshire, we are a local bike store that offers so many amazing services...globally!

About us

Bicycles by Design is the product of over 100 years experience in the bicycle industry.

A collation of ideas, beliefs, services and products, that allow you to buy the best bicycles individually tailored to your needs.


Now Available Instore

Try out our demo bikes, we have a wide range of quality E-Bikes available. We service E-Bikes too!

Duratec Phantom

Freedom E-Bike Ready!

Pinion/Belt Drive Transmission

Duratec Freedom

Using the finest modern materials, traditional hand-building skills and each with over 40+ years of experience, Peter Bird and Robert Wade will create a bespoke bicycle frame exclusively for you.


British Hand-made Steel Frames
Without the waiting time of a bespoke frame


Popular services & courses

Looking for tandems?
Bicycles by Design is a Trading Name of PS Leisure Limited - Company number: 6164577 - VAT GB873 8500 03
Tandem Experience Limited - A Subsidiary Company of PS Leisure Limited - Company number 09686660 -
Copyright - PS Leisure Limited and The Tandem Experience Limited