Our Philosophy

To build the best frame for you, your riding style and your needs. We don't blind you with science and tech talk and we listen to what you say and offer guidance so that you can make informed decisions and choices. We make sure that you are measured and fitted correctly, so no matter what your size or intended use, we will make sure that your bike is correct for you.

We choose from the best modern materials and use a range of techniques to build your frame whether you choose a frame for touring, track, mountain biking, racing, Audax, sportives or just pootling around on. We'll ensure that it's correct for you.

We don't like to restrict you, so you can choose such things as lug designs, or lug-less, fork crowns, braze-ons, or endless options colours for paint or colour schemes or which stainless parts you would like polished. We can also fit S&S Torque couplings to make travelling easier with bikes and tandems.

Please contact us to discuss your frame and to obtain a more detailed quote.


Peter and Robert plan to build a limited each a year so please contact us for an estimated delivery date.

A 50% deposit is payable on ordering and is non-refundable if the order is cancelled. You can however, defer your delivery to a later date if need be.

The process:

We much prefer to deal face-to-face with you as that helps us all to understand what can be achieved and what is possible for your frame and of course to measure you on our sizer.. We can of course, communicate with you via phone, email, letter and Skype if need be. Further details on ordering and sizing here.

Frame and Bikes explained

Bicycle terms

  • Stock – as specified by the manufacturer, straight out of the box, no changes.
  • Custom build – a bicycle assembled from a frame and parts according to your exact needs.

Frame terms

  • Made-to-Measure – a frame manufactured to fit you, but to set specification of frame tubing, components and finish.
  • Bespoke hand-built – a frame that is hand-built, just for you, to a shape that fits you perfectly from carefully selected tubing to suit your riding style and purpose. Total choice of construction, fittings and finish.


View the Bicycle by Design Gallery


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Video Workshop

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Frame Building Courses

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Sizing and Fitting

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Ride Before you Buy

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